McJaggery white rum

Contributed by VJ-Type


Source: dowgoodfolk.co.nz License: All Rights Reserved.

The multi-award-winning McJaggery is made with natural sugarcane jaggery for a clean, balanced rum. Also containing light notes of tropical fruit and green citrus, this rum is perfect for cocktails such as mojito and daiquiri or McJaggery and ginger beer favorites.

The logo was designed to look tinkered-with, with letters that trial how wide they should be as it steps boldly down the bottle, even if in stops and starts. The there’s the product story scribbled on the bottle like a collection of Rob’s notes.

The logotype is set in Canopée. It’s accompanied by Andalé Mono and what looks like handwriting.

Source: dowgoodfolk.co.nz License: All Rights Reserved.


Source: dowgoodfolk.co.nz License: All Rights Reserved.


Source: dowgoodfolk.co.nz License: All Rights Reserved.


Source: dowgoodfolk.co.nz License: All Rights Reserved.


Source: dowgoodfolk.co.nz License: All Rights Reserved.


Source: dowgoodfolk.co.nz License: All Rights Reserved.

This post was originally published at Fonts In Use

---