Materra branding

Published March 26, 2024

Studio Size designed the Materra brand for a wellness and wholeness hotel nestled in the vast plains of a rural area. The name Materra, a blend of ‘Mater’ (mother in Croatian) and ‘Terra’ (Latin for soil), symbolizes a nurturing sanctuary deeply rooted in the healing essence of nature. This countryside retreat stands out with a wide range of wellness activities inspired by Eastern traditions to help guests become more self-aware, resilient, and rejuvenated.

Our branding emphasizes minimalism and balance to ensure the visual identity harmonizes with the hotel’s natural surroundings, architecture, and interior design, avoiding sensory overload.

The logo’s vertical lines represent grounding and stability, reflecting the “Back to the roots” slogan that encourages guests to reconnect with nature and themselves. Brand colors are inspired by earth tones to achieve a calming and natural effect, subtly communicating the brand’s essence. The website and TV navigation interfaces are crafted for functionality, with a design that’s aesthetically subtle and non-intrusive. A minimalist wayfinding system employs straightforward illustrations for easy navigation and a smooth guest experience. Motion design, audio branding, and all merchandise feature a seamless and soothing style that captures the hotel’s peaceful and rejuvenating atmosphere.

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