Magnific Place

Contributed by Estudio Calderón


Source: www.serena.studio License: All Rights Reserved.

Magnific Places is an initiative by the Cambra de Comerç de Barcelona and Barcelona Oberta to promote areas of commercial excellence. The project is supported by the Intueri consultancy firm led by Maria Segarra.

Serena has been in charge of the brand strategy, naming and branding. From their website (translated):

The objective of this proposal is to enhance and reinforce urban shopping areas, helping them to offer a unique and excellent experience and consolidate their position as a shopping destination.

Source: www.serena.studio License: All Rights Reserved.


Source: www.serena.studio License: All Rights Reserved.


Source: www.serena.studio License: All Rights Reserved.


Source: www.serena.studio License: All Rights Reserved.


Source: www.serena.studio License: All Rights Reserved.


Source: www.serena.studio License: All Rights Reserved.


Source: www.serena.studio License: All Rights Reserved.

This post was originally published at Fonts In Use

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