Maggiorata restaurant, Barcelona

Published February 13, 2025

Millionaire Script combined with Millionaire Italic Uppercase by Altiplano Typefaces takes center stage in the identity for Maggiorata, a restaurant in Barcelona dedicated to “la bella cucina italiana”. Just like the maggiorata, Millionaire is vivid and sensual. Its calligraphy-inspired structure exudes human warmth. When displayed in large size, its letters form an image that is both fluid and elegant, capable of enhancing a space.

Neue Montreal by Pangram Pangram, on the other hand, brings all the qualities of a grotesk typeface to ensure menu readability at smaller sizes. The type palette is rounded off with Signerica, a wide informal handwriting face by Mans Greback.

According to Studio Roses:

The challenge was to craft an identity that embodied the essence of the Maggiorata – the archetype of Italian femininity, as iconic as Monica Bellucci or Sofia Loren. We wanted to reinterpret this imagery for the culinary world, moving beyond the traditional mamma or nonna to showcase a more confident, sensual side of Italian cooking.

The inspiration came from two sources: the striking contrast of the Maggiorata’s personality and her cinematic allure. From this, we developed a brand full of curves, movement, and charisma.

Who is Maggiorata? Maggiorata speaks with a distinct voice, blending Italian words with bold charm. She leaves her presence felt in unexpected ways – a note, a gesture, or a playful touch – proving that even unseen, she’s unforgettable.

Photography by Jandro de la Puente. Interior design by Nora Batlle. Copy and naming by Por Alert.

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