HKU School of Computing & Data Science

Contributed by Adam Charlton


Source: www.attendtheway.com Attend The Way. License: All Rights Reserved.

Founded over a century ago, the University of Hong Kong is the region's oldest institution of higher learning. HKU commissioned us to develop a distinct brand identity for a newly formed school, merging the esteemed departments of Computer Science and Statistics and Actuarial Science.

Through our brand strategy workshops, we worked closely with the department’s professors and stakeholders to uncover core values and craft a unique personality and positioning for the school, unified around the purpose of ‘Empowering Changemakers’.

We chose Work Sans for the wordmark and as primary typeface for the CDS brand identity. Work Sans is a grotesque style, with a functional, no-nonsense, factual expression.

Source: www.attendtheway.com Attend The Way. License: All Rights Reserved.


Source: www.attendtheway.com Attend The Way. License: All Rights Reserved.


Source: www.attendtheway.com Attend The Way. License: All Rights Reserved.


Source: www.attendtheway.com Attend The Way. License: All Rights Reserved.


Source: www.attendtheway.com Attend The Way. License: All Rights Reserved.

This post was originally published at Fonts In Use

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