MAAP, Off The Front, Issue 2

Published September 29, 2023

Coinciding with the launch of their experiential MAAP LaB store, TRiC was invited to art direct and design the second issue of the MAAP publication Off The Front.

As an extension of the LaB brand, TRiC incorporated the typefaces ABC Synt and ABC Oracle by Dinamo and Base Monospace by Emigre to bring a new dimension to the publication. These typefaces were employed within a dynamic, flexible grid system, referencing concrete poetry and early desktop publishing layouts. The energy, movement and pace of the publication reinforce MAAP’s position as a leader in design and innovation within the global cycling industry.

ABC Synt’s Turbo style

This post was originally published at Fonts In Use

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