Swedish studio Abby World has designed a new identity for the women's healthcare brand Femcare. Typefaces used are the regular weights of Store Norske Skandia and Ivar Display. From Abby Word's portfolio website:
This project was grounded in the fundamental belief that every woman, regardless of her background, needs, or life situation, deserves equitable and dignified healthcare.The work involved crafting a brand strategy and visual identity that amplifies Femcare's core message: a call for change, for better healthcare for every woman.