Le livre écarlate

Contributed by Thomas Néel


Photo: Thomas Néel. License: All Rights Reserved.

Le livre écarlate (“the scarlet book”) is a generalist independent bookshop located in the 14th arrondissement of Paris. The logotype and the information on the bookmark are set in Francesco, combining the easily recognizable lowercase and uppercase letters.

The same logotype is also displayed on the front of the bookstore since at least 2008, according to Google Street View pictures.

Photo: Thomas Néel. License: All Rights Reserved.


Source: maps.app.goo.gl Google Street View. License: All Rights Reserved.

The shop front in 2008

This post was originally published at Fonts In Use

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