The existing wellness brand Laboratorium Dobrego Nastroju felt the need to reposition itself in a more premium direction. The system had to be flexible so it could easily adapt to a growing product selection in this truly handcrafted kingdom. We introduced a typographic branding solution with a subtle brand mark and focused on packaging details that reflect the brand’s natural ideals: from paper labels to paper packaging with special letterpress effects. Smell it and feel it – your mood will light up instantly.