Josef Glaser Fleischer Selcher, Weitra
Source: www.flickr.com Uploaded to Flickr by Markus Rauscher-Riedl and tagged with “deutscheschrift”. License: CC BY-SA.
Josef Glaser is (or was?) a Fleischer (butcher) in Weitra, in Austria’s Waldviertel. Glaser is additionally labeled as Selcher, which is someone who smokes meat and sausages, and sometimes also offers hot meals.
The job titles on the store front are shown in mounted dimensional letters based on Rudolf Koch’s Deutsche Schrift. In German-speaking countries, ligatures like ch and ck are considered atomic in blackletter typography. That’s why they weren’t dissolved even when the words were letterspaced. (It’s not known whether the butcher also sells mutton.) Glaser’s name above is rendered in letterforms that only vaguely resemble Koch’s original design. It also foregoes the “long s” that would be required according to traditonal typesetting rules: Joſef Glaſer.
This post was originally published at Fonts In Use