HotBuns visual identity

Contributed by Nguyen Gobber


Source: www.rebekahlee.work Rebekah Lee. License: All Rights Reserved.

Whilst working at FARM, Rebekah Lee created the visual identity for HotBuns, a South-east Asian and Chinese street food takeout located at the Clarke Quay in Singapore. Inspired by the various kinds of colourful street stalls in Asia, a vibrant colour palette was defined and paired up with expressive typefaces.

The identity’s primary typeface is Kiosk by Nguyen Gobber which was also used in a slightly adapted version. The shape of Kiosk’s B also inspired the shelving system used for the takeout’s interior design. Supporting typefaces are Abordage by Eugénie Bidaut for copy text and Noto Sans to cover the Traditional Chinese script.

Source: www.rebekahlee.work Rebekah Lee. License: All Rights Reserved.


Source: www.rebekahlee.work Rebekah Lee. License: All Rights Reserved.


Source: www.rebekahlee.work Rebekah Lee. License: All Rights Reserved.


Source: www.rebekahlee.work Rebekah Lee. License: All Rights Reserved.


Source: www.rebekahlee.work Rebekah Lee. License: All Rights Reserved.


Source: www.rebekahlee.work Rebekah Lee. License: All Rights Reserved.


Source: www.hotbuns.sg HotBuns. License: All Rights Reserved.


Source: www.rebekahlee.work Rebekah Lee. License: All Rights Reserved.


Source: www.rebekahlee.work Rebekah Lee. License: All Rights Reserved.


Source: www.rebekahlee.work Rebekah Lee. License: All Rights Reserved.


Source: www.rebekahlee.work Rebekah Lee. License: All Rights Reserved.

This post was originally published at Fonts In Use

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