Heritage Sounds Music Festival

Published July 23, 2025

Contributed by BROKLIN

The Heritage Sounds Music Festival (HSMF) is a vibrant four-day musical celebration held annually in Brampton, Ontario, Canada. Now in its ninth year, it has blossomed into a grand homage to diversity, weaving the intricate tapestry of South Asian music and encouraging cross-cultural musical exploration. HSMF promises an unforgettable journey with its diverse presentations in multiple languages and genres, including Punjabi Pop, Bollywood Pop, Urban, Hip Hop, Rock, R&B, Folk, and Sufi music. This immersive, multi-day festival offers a rich experience, with each day revealing a new chapter in this musical journey.

BROKLIN has developed a new brand identity for Heritage Sounds Music Festival, featuring a dynamic array of vibrant and playful shapes that all come together to create diverse moments of exciting musical energy. This new logo weaves together colourful, engaging shapes that capture the spirit of a musical event, inviting festival-goers into an exciting sonic journey even before the party begins. Designed with a keen understanding of both visual art and musical culture, the logo not only honours the festival's rich heritage but also establishes an optimistic outlook for future events.

The festival’s bold and expressive typography creates a unique and recognisable appearance, extending its influence across print and digital platforms, banners, posters, and promotional merchandise.

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