Halfcup
Source: otherstudio.co.uk Other. License: All Rights Reserved.
Starting as a hidden gem in Bloomsbury, Halfcup has grown from a single café into a beloved city retreat, with locations in Kings Cross and St. Bart’s Square. Known for its friendly vibe, artisanal coffee, and vibrant brunch menu, Halfcup is a true slice of calm amid London’s energy.
From design studio Other:
Their refreshed identity is intentionally understated, creating a calm canvas that lets the vibrant dishes take centre stage.
The updated logotype is set in @frostype.xyz’s FT Polar—a typeface chosen for its refined geometric character and elegant simplicity.
At the heart of the design are minimalistic, floral-inspired graphics, used sparingly to complement rather than overpower. These organic shapes convey a sense of freshness and vitality, subtly mirroring the colourful, vibrant nature of HALFCUP’s dishes.
Source: otherstudio.co.uk Other. License: All Rights Reserved.
Source: otherstudio.co.uk Other. License: All Rights Reserved.
Source: otherstudio.co.uk Other. License: All Rights Reserved.
Source: otherstudio.co.uk Other. License: All Rights Reserved.
This post was originally published at Fonts In Use