Salt Lake Summer City League

Contributed by Estudio Calderón


Source: www.instagram.com License: All Rights Reserved.

Utah Jazz/Utah Hockey Club Sr. Brand Director Ben Barnes had the opportunity to rebrand the Utah Jazz Summer League, after it had been renamed the Salt Lake City Summer League. The idea was to focus more on a fun, retro, city and basketball vibe, distancing itself from and Utah Jazz branding, and letting this event live on its own.

Bordonaro Spur was featured as a complementary font with the serifs cut off. It is paired with Hanley Script. The sans serif is Anteb.

Source: www.facebook.com License: All Rights Reserved.


License: All Rights Reserved.


Source: www.facebook.com License: All Rights Reserved.


Source: saltcityhoops.com Eric Walden, The Salt Lake Tribune. License: All Rights Reserved.


Ben Barnes. License: All Rights Reserved.


License: All Rights Reserved.

This post was originally published at Fonts In Use

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