Gaia Tree
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Logo as used on social media, with the Gaia Tree encircled by Halyard Micro
Darden Studio’s Halyard is the typeface for Gaia Tree, a brand of organic vegan treats.
In 2023, the Sydney-based business asked designer Renan Vizzotto to bring the visual identity to a new level. Vizzotto found inspiration in the tropical nature of Fiji, the founder’s homeland. For the typography, he combined two of Halyard’s subfamilies: Halyard Micro is specified for headlines and all larger applications, taking advantage of its eye-catching notches and tapering strokes. Smaller text is served in the pleasantly readable Halyard Text. Styles from both families work together throughout the identity, from the packaging designs to the website.
Source: www.gaiatree.com.au License: All Rights Reserved.
Why pick one? The website combines two of Halyard’s optical sizes; the Micro – here in all caps for the headline and in mixed case for the button label – with Halyard Text.
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The boxes and pouches show the custom wordmark and the tree symbol, alongside text in Halyard.
Source: www.gaiatree.com.au License: All Rights Reserved.
The list of reasons for choosing Gaia Tree pairs Halyard Micro Medium with Halyard Text Regular.
Source: www.gaiatree.com.au License: All Rights Reserved.
The design takes inspiration from the nature of Fiji, with photographs and illustrations of the islands’ vegetation.
Source: www.gaiatree.com.au License: All Rights Reserved.
Gaia Tree’s range of products inlude hampers, cookies, chocolate flakes, and more.
Source: www.gaiatree.com.au License: All Rights Reserved.
The website complete with shop was designed and built by GemWeb.
Source: www.gaiatree.com.au License: All Rights Reserved.
This post was originally published at Fonts In Use