Identity and book design by Tomo Tomo for Gabriele Basilico. Le mie città, a monographic exhibition by the master photographer Gabriele Basilico. Ten years after his passing, Milan celebrates the work of the great photographer with a double exhibition at Triennale di Milano and Palazzo Reale.
The identity is based on minium red, the typical color used in the construction site to prevent steel corrosion and in all worksites as signal color. An industrial paint, closely connected with the Basilico’s passion for factories and industrial areas. Neue Haas Grotesk typeface is a reference to the urban landscape, normally plenty of signage composed in Helvetica.
The catalogue is a double book, spine connected, and displays in two volumes the two exhibitions, Milan and the cities of the world.
The book is published by Electa. The exhibition display is designed by Francesco Librizzi Studio at Triennale and at Palazzo Reale by ZDA Architettura. The project is curated by Giovanna Calvenzi, Filippo Maggia, and Matteo Balduzzi.