From Rockasteria:
Frost was one of the most popular Michigan bands of the late 1960’s. Led by guitarist, singer, and songwriter extraordinaire, Dick Wagner, the group seemed poised to achieve national recognition with a collection of songs that were both heavy and tuneful. But they were saddled with a record company that undercut the band’s recordings with inadequate distribution and a lack of promotion that, as a result, severely hampered the band’s attempts to break big outside of Michigan.
Their debut 1969 album Rock and Roll Music, with art direction credited to Fred Holtz, uses a photograph taken by Andrew C. Pearch with Photo-Lettering’s Doret Shaded for the band name. The shaded all-caps design was drawn by Michael Doret for a Cooper Union class assignment under Robert Haas in 1966 and shown in PLINC's One Line Manual of Styles in 1971. The album name below is in another PLINC typeface that hasn’t been featured here before: Williamson Piper.
The back cover and gatefold use a mix of Helvetica and Alternate Gothic. The Vanguard logo is in Jana.
Back cover
Gatefold
Detail of Doret Shaded