Freedl Dolce Club
Source: studio-boereck.com Maria-Elisabeth Laimer. License: All Rights Reserved.
Freedl Dolce Club extends the world of the South Tyrolean alcohol-free beer brand Freedl beyond the bottle. Conceived as a lifestyle layer of the brand, the club brings together apparel, objects and everyday rituals inspired by alpine life, Italian leisure culture and the pleasure of slowing down.
The visual identity translates this attitude into a playful graphic system with a distinctly nostalgic character. Bold typography, expressive illustrations and a mix of references to Italian bars, cycling culture and traditional alpine signage create a look that feels familiar and contemporary at the same time. The result is a visual world that sits somewhere between Alpine Gasthaus, Italian Bar and cycling club — warm, casual and full of character.
Source: studio-boereck.com Maria-Elisabeth Laimer. License: All Rights Reserved.
Source: studio-boereck.com Maria-Elisabeth Laimer. License: All Rights Reserved.
Source: studio-boereck.com Maria-Elisabeth Laimer. License: All Rights Reserved.
Source: studio-boereck.com Maria-Elisabeth Laimer. License: All Rights Reserved.
Source: studio-boereck.com Maria-Elisabeth Laimer. License: All Rights Reserved.
Source: studio-boereck.com Maria-Elisabeth Laimer. License: All Rights Reserved.
This post was originally published at Fonts In Use