Football Manager

Published November 20, 2025

Football Manager uses FM Universe as their new brand typeface. It’s a customized version of Formula. From Nomad Studio:

A game-changing season
Ahead of its 2025 release, Football Manager faced a pivotal shift.

A new engine. New licenses. Women’s football, for the first time. The brand needed to move forward and signify a moment of change. We created an identity that once again sets Football Manager apart from the crowded landscape of football gaming brands.

Reflecting the energy of our icon
Working with Pangram Pangram type foundry we crafted FM Universe.
The custom typeface is born from the cues and details of the brand symbol, extending the energy of Football Manager into every letter, word and headline and being the unifying element that ties the identity together.

Alan Granger, Marketing Director at Sports Interactive, comments:

Our long-standing relationship with Nomad made them the natural partner to define a bold new era for the brand. It not only brings our story to life but also amplifies our new major partnerships across the Premier League and Women’s Football, showcasing the strength of where we’re heading.

The accompanying typeface as defined in the brand guidelines is ABC Social. The geometric sans used for the wordmark appears to be custom (Atyp Text comes close).

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FontsInUse

An independent archive of typography.