Feilden Fowles
A Practice for Everyday Life. License: All Rights Reserved.
Piloti, by A Practice for Everyday Life, was originally designed for the identity of the London-based architecture practice Feilden Fowles. Piloti is a light sans-serif typeface, its high x-height and curved forms offer a sense of softness and warmth, reflecting the practice’s ethos of fostering learning and collaboration. Tapered stems that flare at their ends add character to the diagonal strokes. This detailing is inspired by stone-carved letterforms and by Feilden Fowles’ focus on craft.
The Feilden Fowles logo celebrates the typeface and is available in a range of lock-ups, including a bespoke FF ligature reminiscent of a sash window or a maker’s mark. The identity includes a comprehensive set of digital and print templates, and a visual refresh of the Feilden Fowles website to apply the new identity in this context.
A Practice for Everyday Life also designed an accompanying publication for The Weston, a gallery and visitor centre for Yorkshire Sculpture Park, which opened to the public in spring 2019. Built on a the site of a former quarry within the Yorkshire Sculpture Park’s 18th-century Bretton Estate, the building has been designed to sit sensitively within this historic landscape.
A Practice for Everyday Life. License: All Rights Reserved.
A Practice for Everyday Life. License: All Rights Reserved.
A Practice for Everyday Life. License: All Rights Reserved.
A Practice for Everyday Life. License: All Rights Reserved.
This post was originally published at Fonts In Use