When designing a magazine, the challenge isn’t just to make something beautiful – it’s to make something that speaks. And when you step into an ongoing publication, that challenge is twofold: honoring what came before while pushing it somewhere fresh.
Famous For My Dinner Parties, created by Junshen Wu, Sandra von Mayer-Myrtenhain, and Yannic Moeken, already had an identity, a tone, and a following. The first issue set a bold precedent: a playful yet sharp take on food culture, an irreverent voice, and a visual world that had a clear aim to highlight imagery and writing, nothing was left purposeless. The brief for issue 002 was to keep that spirit alive while making it bigger, better, and distinctly its own.
At 100 pages, the second issue is more ambitious in every way – more contributors, more visual styles, more stories to tell. The theme this time: food fads. A perfect topic for a magazine that thrives on mixing critical analysis with humor.
Bringing so many perspectives into one publication came with its own challenge: How do you create something cohesive when every element wants to stand out?
You rethink the experience, so it fits to the world of short attention spans.
Design by Lind Haugaard. Collaborators include Anna Broujean (text and illustration) Eilis Dart and Gemma Wilson (illustration), Kenneth Lam (photography), Suyin Haynes (text), and Tim Sonntag (magazine photography).