Expensify

Published November 7, 2023

Source: www.thecollectedworks.com The Collected Works.

Expensify wordmark.

Expensify is a financial management app for managing expenses, sending invoices, reimbursing employees, and more. While that might sound like it could err on the side of boring, we assure you it absolutely isn't. After experimenting with a Super Bowl commercial in 2019 that got a little wild - featuring 2 Chainz and Adam Scott and a fully illustrated cast of characters by Augenblick Studios - this felt like a huge success, and they realized they might be playing it too safe with the rest of their brand. They wanted to step up their game and step away from the dull playing field that other financial software lives in.

The Collected Works teamed up with Expensify to give the brand a complete overhaul - no stone left unturned. From freshening up the wordmark and iconmark to expanding the color palette and animating everything they could get their hands on, everything was scrutinized with a fine-tooth comb. A huge piece of this was hiring foundries Newlyn and CoType to create custom typefaces: Expensify New Kansas (a custom version of New Kansas), Expensify Neue (a custom version of RM Neue) and Expensify Mono (based on RM Mono, not shown here). These are full families (New Kansas even has a Swash variant) and they’re put to use everywhere: from out-of-home ads and swag to the workhorse behind their app and website.

More examples in the full case study.