Eat Offbeat

Contributed by TypeType


Source: www.pentagram.com Photo: TypeType. License: All Rights Reserved.

TT Trailers and TT Commons Pro are used in the new brand identity of Eat Offbeat.

Social impact food company Eat Offbeat offers cuisine created by former refugees and immigrants in NYC. Design company Pentagram comments:

The visual identity is simple but dynamic to cover uses from corporate catering to consumer products. The logo captures the idea of migration with type that shifts and moves before settling into staggered formations that are visually “off the beat.” The wordmark is set in TT Trailers Bold (designed by Type Type), a modern humanist grotesque with distinctive details. Secondary type is set in the minimal sans TT Commons (also by Type Type).

See more images in the case study.

Source: www.pentagram.com Photo: TypeType. License: All Rights Reserved.


Source: www.pentagram.com Photo: TypeType. License: All Rights Reserved.


Source: www.pentagram.com Photo: TypeType. License: All Rights Reserved.


Source: www.pentagram.com Photo: TypeType. License: All Rights Reserved.


Source: www.pentagram.com Photo: TypeType. License: All Rights Reserved.


Source: www.facebook.com License: All Rights Reserved.


Source: www.facebook.com License: All Rights Reserved.


Source: www.chelseamarket.com License: All Rights Reserved.

This post was originally published at Fonts In Use

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