Duetuffi
Source: www.acastelletti.com Marco Biancucci. License: All Rights Reserved.
Duetuffi is an organic vermouth by Italian distillery Rubino Spiriti. From Andrea Castelletti Studio:
Duetuffi (literally “Two Dives”) narrates the encounter of two souls finding their unifying element in water. It is a vertical journey starting from the rarefied atmospheres of the pre-alpine lakes and descending to the scents of the Mediterranean scrub.
The visual identity draws upon early 20th-century imagery, stripping away nostalgia to present a contemporary synthesis. Rooting the project in time is the choice of substrate: Fasson Fleury Antique paper. Composed of recycled material, it transforms the organic nature of the product into a tactile experience, offering a lived-in texture and an imperfect depth that enhances the nobility of the content.
Typography moves across this material backdrop. The use of AM Majella lends the label an editorial elegance: its forms, inspired by tradition yet with a modern, incisive cut, balance the composition with a classical voice.
Center stage, the diver’s gesture. Her swimsuit is not ink, but absence. Thanks to precision die-cutting, the paper yields to transparency, revealing the natural rosy hue of the vermouth. A detail that becomes a visual invitation to slowness: a vermouth to be savoured with grace and a gentle rhythm.
Source: www.acastelletti.com Marco Biancucci. License: All Rights Reserved.
Source: www.acastelletti.com Marco Biancucci. License: All Rights Reserved.
This post was originally published at Fonts In Use