Diseño por la tarde
Jorge Alberto Martínez. License: All Rights Reserved.
Diseño por la tarde is a conversation space on Clubhouse where designers from various disciplines exchange ideas about design topics. Communication takes place through social media, using an efficient template to update content weekly in a clear and agile way.
The challenge was to adapt diverse titles and themes to social media formats, working within the space and dimension limitations of each post. To address this, a typographic design system was implemented, combining Libreto for titles and highlighted texts, leveraging its mechanical-humanist personality to create an immediate visual impact. Meanwhile, Galeana was used for smaller text, especially in its extended versions, providing a readable and versatile option that harmonizes with the more formal tone of communication. The organisation’s logo is custom drawn.
This approach ensured clear visual hierarchy, adapted to the needs of each message, while maintaining consistency across all posts.
Jorge Alberto Martínez. License: All Rights Reserved.
Jorge Alberto Martínez. License: All Rights Reserved.
Jorge Alberto Martínez. License: All Rights Reserved.
This post was originally published at Fonts In Use