dibeo.at sign, Vienna

Contributed by Florian Hardwig


Photo: Florian Hardwig. License: CC BY-NC-SA.

Neonoir comes full circle (almost). The monolinear script was designed by Roland Hörmann of phospho as a homage to the art of mid-20th century neon signs. Its shapes with long connecting strokes and even longer i “dots” are based on the blue neon sign of the Währinger Gürtel Kino, the last sex cinema in Vienna’s former red-light district.

Almost eighty years after the cinema sign was installed and five years after it was dismounted, I’ve spotted Neonoir in use for an illuminated sign, in blue, and in Vienna, no less! It’s not actual neon, though. Also, it doesn’t advertise adult movies, but rather the services of real estate platform dibeo.at.

Photo: Florian Hardwig. License: CC BY-NC-SA.

This post was originally published at Fonts In Use

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