Der Film exhibition poster and catalog
Source: www.eguide.ch Museum für Gestaltung Zürich / ZHdK. License: All Rights Reserved.
Der Film was an exhibition shown at the Kunstgewerbemuseum Zürich in 1960. For the poster, Josef Müller-Brockmann opted for a purely typographic design, using Akzidenz-Grotesk. Barbara Junod comments:
He exposed the poster title, set in Akzidenz-Grotesk type, on photographic paper in various positions and degrees of sharpness and overpainted it with opaque white until he achieved the desired effect of a horizontally moving film title sequence. This could be easily integrated into the structured surface of the poster.
See the website of the Museum für Gestaltung Zürich / ZHdK for preliminary sketches and design variations.
The same treatment was also used for the cover of the exhibition catalog. There, the cinematic effect caused by the overlapping semi-transparent words is even stronger. The small line at the top is set in Grotesque Bold 216.
Source: designreviewed.com Matt Lamont, Design Reviewed. License: All Rights Reserved.
Exhibition catalog, Kunstgewerbemuseum Zürich, 1960. Designed by Josef Müller-Brockmann together with Jörg Hamburger and Serge Stauffer.
This post was originally published at Fonts In Use