Crash Diet advertisement

Photo(s) by Bart Solenthaler on Flickr.


Source: www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “electus” and “helvetica”. License: All Rights Reserved.

Print ad by American Image Corp. from 1973, featuring Electus for the headline.

Lose up to 5 pounds overnight!

Learn the secret of T.V.’s fantastic No-Pill, No-Exercise, ONE-DAY reducing formula! Eat your fill! Go to sleep! Wake up! – and you have lost up to 5 Pounds. Amazing? Sure! But guaranteed to work or YOUR MONEY BACK! Send only $1.00 (Sorry, No C.O.D.’s)

Electus is Photo-Lettering’s commercial adaptation of the custom Electric Circus by Chermayeff & Geismar.

This post was originally published at Fonts In Use

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