St. George Spirits

Published May 29, 2023

By FontsInUse

Contributed by Florian Hardwig

From Wikipedia:

St. George Spirits is an artisanal distillery located in Alameda, California that produces a range of alcoholic beverages under the direction of Master Distiller Lance Winters. They are known for producing vodka, absinthe, whiskey, gin, brandy, liqueurs, and a range of exotic spirits.

St. George Spirits was founded in 1982 by Jörg Rupf as an eau de vie distillery. In 1996, Jorg Rupf hired Lance Winters, a brewer and former nuclear scientist. One year later, Jörg and Lance began distilling and aging their single malt whiskey, which was first released in 2000. In 2004, St. George Spirits moved into its current location, a 65,000-square-foot (6,000 m²) airplane hangar on the former Alameda naval air station.

The visual identity was designed by Juli Shore Design from Oakland, California. Several of the label designs feature works by illustrator Steven Noble from San Francisco. The two main typefaces of the brand are LTR Federal, used in shaded and solid styles, and Bank Gothic. Those are combined with a range of other typefaces that match the hip traditional theme.

“RUM” uses (a version of) No. 500 (Page).

The description on the gin labels is set in ITC Edwardian Script. “Handcrafted in California” is in P22 Zaner, and “Terroir” in Engravers Roman. The alcohol strength is indicated in Griffith Gothic.

St. George’s three gin variations are named Botanivore Gin, Terroir Gin, and Dry Rye Gin.

The bold condensed sans with the octogonal S appears to be Block Condensed.

Federal is here used in a layered composition, printed in two colors.

St. George’s three vodka variations are named All Purpise Vodka, Green Chile, and California Citrus.

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