Comptoir des Cotonniers

Contributed by Arthur Calame


Source: www.arthurcalame.com Photo: Arthur Calame. Calame Bureau / Comptoir des Cotonniers. License: All Rights Reserved.

Comptoir is a custom typeface in three weights and a set of pictograms developed by Calame.Bureau for Comptoir des Cotonniers.

In the midst of rethinking its positioning and visual identity, French fashion brand Comptoir des Cotonniers wanted to revamp its logo and have a custom typeface. Continuing on from the previous logo, the typeface draws its inspiration from the canons of Swiss typography, but also from geometric canons such as ITC Avant Garde Gothic. Each font is designed for a specific use and scale, and is accompanied by a set of pictograms. The aim is to create a tool for the brand that is both versatile, universal, and has a strong personality, with original details and impeccable legibility.

Source: www.arthurcalame.com Calame.Bureau. License: All Rights Reserved.


Source: www.arthurcalame.com Calame Bureau / Comptoir des Cotonniers. License: All Rights Reserved.


Source: www.arthurcalame.com Calame Bureau / Comptoir des Cotonniers. License: All Rights Reserved.


Source: www.arthurcalame.com Calame Bureau / Comptoir des Cotonniers. License: All Rights Reserved.


Source: www.arthurcalame.com Calame Bureau / Comptoir des Cotonniers. License: All Rights Reserved.


Source: www.arthurcalame.com Calame Bureau / Comptoir des Cotonniers. License: All Rights Reserved.


Source: www.arthurcalame.com Calame Bureau / Comptoir des Cotonniers. License: All Rights Reserved.


Source: www.arthurcalame.com Arthur Calame (Calame.Bureau). License: All Rights Reserved.


Source: www.arthurcalame.com Arthur Calame (Calame.Bureau). License: All Rights Reserved.


Source: www.arthurcalame.com Arthur Calame (Calame.Bureau). License: All Rights Reserved.


Source: www.arthurcalame.com Arthur Calame (Calame.Bureau). License: All Rights Reserved.

This post was originally published at Fonts In Use

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