Charo branding

Contributed by giulia boggio


Hugmun Studio. License: All Rights Reserved.

Designed by Copenhagen Hugmun Studio, Charo is a newborn clothing label made in Poland.

The whole concept focuses on presenting the name, which in various situations can have different impacts. The logo is divided into 3 segments. The extended name suggesting a mirror reflection, the full name CHARO, and the emblem.

The logo is set in a customized version of Bastardo Grotesk, with the typeface's original sharp angles accentuated.

Hugmun Studio. License: All Rights Reserved.


Hugmun Studio. License: All Rights Reserved.


Hugmun Studio. License: All Rights Reserved.


Hugmun Studio. License: All Rights Reserved.


Hugmun Studio. License: All Rights Reserved.


Hugmun Studio. License: All Rights Reserved.

This post was originally published at Fonts In Use

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