Cafézia packaging

Contributed by Amanda DeVries


Source: www.eyecandydesign.ca Eye Candy Design. License: All Rights Reserved.

Cafézia offers a unique version of coffee that has been infused with tasteless herbs, giving it additional qualities of less stomach upset and less “jitters”.

Such a coffee has a very specific positioning in this category, and requires some degree of education to help consumers understand its benefits.

We put Cafezia’s value proposition squarely into both the branding and packaging with artwork that directly illustrates what you can expect to find within each bag. We paired this with friendly approachable typefaces that showcase the community ethos of the brand.

Source: www.eyecandydesign.ca Eye Candy Design. License: All Rights Reserved.


Source: www.eyecandydesign.ca Eye Candy Design. License: All Rights Reserved.


Source: www.eyecandydesign.ca Eye Candy Design. License: All Rights Reserved.


Source: www.eyecandydesign.ca Eye Candy Design. License: All Rights Reserved.


Source: www.eyecandydesign.ca Eye Candy Design. License: All Rights Reserved.

This post was originally published at Fonts In Use

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