Wellfound Foods

Published May 13, 2024
Contributed by Ramiro Espinoza


Source: polygraphcreative.com Polygraph. License: All Rights Reserved.



Kurversbrug from ReType and Tobias Frere-Jones’s FB Nobel (a revival of Nobel, released in 1929 by Typefoundry Amsterdam) are the brand typefaces of Wellfound Foods. From design studio Polygraph:

After studying in Amsterdam, Wellfound founder Sarah “Frim” Frimpong decided to bring the culture of fresh on-the-go sandwiches back to her home in the States. Frim wanted the Wellfound fare to stand out in cafe food cases and clearly show their high-quality ingredients. We designed a bold, colorful brand and system of labels for Wellfound’s varied containers and food styles, featuring a block map of Amsterdam’s iconic Oude Centrum. The core element of the new brand is the beautiful display type Kurversbrug, designed by Ramiro Espinoza. The bold, modern sans is a revival of the letters that appear on the historic bridges of Amsterdam.




Source: polygraphcreative.com Polygraph. License: All Rights Reserved.


Source: polygraphcreative.com Polygraph. License: All Rights Reserved.


Source: polygraphcreative.com Polygraph. License: All Rights Reserved.

This post was originally published at Fonts In Use
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