Butterfield

Contributed by Our Friends


Source: www.ourfriends.com Our Friends. License: All Rights Reserved.

The Butterfield brand uses ABC Arizona Serif & Text from Dinamo and Cádiz from Luzi Type equally. Chosen for their professional yet approachable qualities, the font pairing allows Butterfield to communicate from two perspectives.

Building on a traditionally heritage brand, we were asked to create a digital personality for Butterfield reflecting the values of your local bank. The identity draws influence from Butterfield’s origins in Bermuda, with a colour palette and animated patterns inspired by the Caribbean landscape and local architecture.

Source: www.ourfriends.com Our Friends. License: All Rights Reserved.


Source: www.ourfriends.com Our Friends. License: All Rights Reserved.


Source: www.ourfriends.com Our Friends. License: All Rights Reserved.


Source: www.ourfriends.com Our Friends. License: All Rights Reserved.

This post was originally published at Fonts In Use

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