

Mother Design created the new brand identity for Brooklyn Org, formerly known as Brooklyn Community Foundation, the first and only public foundation solely dedicated to Brooklyn’s charitable community. Community Gothic—a typeface created by Frere-Jones Type—was a perfect, serendipitously named fit for type, with its diverse styles and human qualities.
From Brooklyn Org:
Inspired by the density of Brooklyn, the visual direction created by Mother Design, which worked on the project pro bono, pays homage to the close-knit, diverse community that makes up the borough and feeds its sense of ambition and confidence, both at an individual and collective level.


