
Bosanova’s brand redesign by ESIETE redefines the visual identity of a well-known low-cost footwear brand in Catalonia. The project introduces a renewed vision while preserving the energy, enthusiasm, and founding spirit of the brand, strengthening its recognition and differentiation.
At the core of the identity is Bosanova Display, a custom typeface developed exclusively for the brand, shaping its expressive and confident typographic voice.
The redesign positions typography as a strategic tool for contemporary fashion branding.



