BND recruitment campaign

Contributed by Jürgen Huber


Photo: Jürgen Huber. License: All Rights Reserved.

The BND, short for Bundesnachrichtendienst, is the foreign intelligence agency of Germany, directly subordinate to the Chancellor’s Office. Since 2019, the BND headquarters is located in central Berlin. The BND’s current recruitment campaign uses Cy by supertype.

It’s the first application of the BND’s new identity including a new logo featuring a stylized eagle and a BND wordmark in Linotype’s DIN Next, which is also used for accompanying text. For security reasons, the name of the responsible agency will not be made public.

Photo: Jürgen Huber. License: All Rights Reserved.

“We’re looking for terrorists (m/f/d). Find them with us.”

Photo: Jürgen Huber. License: All Rights Reserved.

“Imagine that YOU are wanted by the BND. As part of the team.”

Source: www.designtagebuch.de Bundesnachrichtendienst. License: All Rights Reserved.

“No shaking, no stirring. Simply applying.”

Photo: Jürgen Huber. License: All Rights Reserved.

“Get behind it.”

Source: www.designtagebuch.de Bundesnachrichtendienst. License: All Rights Reserved.


Source: www.designtagebuch.de Bundesnachrichtendienst. License: All Rights Reserved.

This post was originally published at Fonts In Use

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