Atrax ad by Bauersche Gießerei

Photo(s) by Kirsten Solveig Schneider on Flickr.


Source: www.flickr.com Uploaded to Flickr by Kirsten Solveig Schneider and tagged with “atrax”. License: All Rights Reserved.

Advert for Heinrich Jost’s Atrax in Typographische Mitteilungen, volume 23, issue 11, November 1926:

Die neue lichte Werbeschrift von größter Reklamewirkung. Gut lesbare und künstlerisch eigenartige Zeichnung machen die Atrax für die Auszeichnung einzelner Zeilen in Reklamedrucksachen besonders gut geeignet und für jede Druckerei unentbehrlich.

Translated into English, the copy reads:

The new inline advertising typeface with the greatest publicity impact. An easy-to-read and artistically unique design make Atrax particularly suitable for highlighting individual lines in commercial printed matter and indispensable for every print shop.

The roman is Baskerville-Antiqua, a revival of John Baskerville’s types, issued by Bauer in 1924.

This post was originally published at Fonts In Use

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