Area 3

Published April 5, 2024

Area 3 Gym, located in the Campania region of Italy, is a collaborative project between BasileADV and Resistenza. The gym’s logotype is custom-made, featuring wide sans-serif lettering with significant ink traps. As a symbolic element, an asterisk is incorporated into the design, evoking associations with a wheel, among other things.

For its corporate font, Area 3 Gym utilizes Annuario Wide. This typeface is characterized by wide proportions, sans-serif style, and subtle humanistic touches, contributing to the gym’s visual identity and branding.

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