apodiscounter logo and packaging
Source: www.apodiscounter.de apodiscounter. License: All Rights Reserved.
Omnes by Darden Studio is used for the logo of apodiscounter.
Founded in 2004 in Leipzig, Germany, apodiscounter is a mail-order pharmacy brand by the apo.com Group. In 2021, apodicounter rebranded and introduced a new wordmark that replaced Arial Rounded with Omnes. Shown in red with a sliced letter o, “apo” uses the SemiBold weight, and “discounter” is added in Omnes Regular.
Source: www.apodiscounter.de apodiscounter. License: All Rights Reserved.
In 2019, the company introduced a private label of pharmaceuticals. This example shows how the logo appears on the packaging. The sliced o docks onto the square with gradient fill. Open Sans is used for all information.
Source: www.apodiscounter.de apodiscounter. License: All Rights Reserved.
Source: www.instagram.com apodiscounter. License: All Rights Reserved.
Circled logo variant as used on Instagram
Source: www.apodiscounter.de apodiscounter. License: All Rights Reserved.
The slogan “Apotheke für alle” (“Pharmacy for all”) was introduced in 2021, too.
Source: group-apo.com apo.com. License: All Rights Reserved.
The logo of parent company apo.com Group uses Omnes, too.
This post was originally published at Fonts In Use