Amundsen Sports website

Contributed by Store Norske Skriftkompani


Source: amundsensports.com License: All Rights Reserved.

Amundsen Sports is an outdoor clothing brand built around what it calls the Norwegian mountain lifestyle, with a website designed by Barkas. The site balances browsing and conversion with a broader brand world, moving between seasonal arrivals, product guides, journal stories, brand stores and recurring references to friluftsliv.

Alongside the shop, the website builds a fuller narrative around materials, repair, Norwegian wool and travel, giving the e-commerce experience a more editorial and place-based feel than a standard apparel store. The structure supports both product discovery and a slower kind of exploration.

Typefaces in use are Store Norske Magi, Store Norske Magi Mono and Store Norske Leif Mono from Skriftkompani.

Source: amundsensports.com License: All Rights Reserved.


Source: amundsensports.com License: All Rights Reserved.


Source: amundsensports.com License: All Rights Reserved.


Source: amundsensports.com License: All Rights Reserved.


Source: amundsensports.com License: All Rights Reserved.


Source: amundsensports.com License: All Rights Reserved.


Source: amundsensports.com License: All Rights Reserved.


Source: amundsensports.com License: All Rights Reserved.


Source: amundsensports.com License: All Rights Reserved.

This post was originally published at Fonts In Use

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