Amigos Fiesta Salads TV commercial

Contributed by Pijush Dutta


Source: www.youtube.com License: All Rights Reserved.

In April 2013, Nebraska-based fast-food chain Amigos aired a television advertisement promoting its Fiesta Salads. The spot features bright, colorful food photography and bold, all-caps typography consistent with the brand's advertising style of the early 2010s.

The video features more unique typefaces to grab more attention. The first still has “Fiesta Salads” in Hardy Har Har NF – with a modified S – alongside the custom Amigos logo. The following images for “Fiesta Lime Chicken”, “Southwest Chicken”, “Tex Mex”, and “Nut & Berry Chicken” all feature ITC Kabel. The typography returns to Hardy Har Har NF for “Sweet Chili Chicken” and the final still.

Source: www.youtube.com License: All Rights Reserved.


Source: www.youtube.com License: All Rights Reserved.


Source: www.youtube.com License: All Rights Reserved.


Source: www.youtube.com License: All Rights Reserved.


Source: www.youtube.com License: All Rights Reserved.


Source: www.youtube.com License: All Rights Reserved.

This post was originally published at Fonts In Use

---