McDonald’s New Year Campaign in China

Contributed by Hanyi Fonts


Hanyi Fonts / McDonald’s. License: All Rights Reserved.

McDonald’s used HY NuomiTuan in its New Year campaign in China. The campaign was released around New Year’s Day, so the visual message needed to feel cheerful, fresh, and positive. For McDonald’s, this kind of seasonal campaign is a good chance to connect with consumers at the beginning of a new year, while keeping the brand friendly, young, and easy to approach.

HY NuomiTuan gives the campaign a soft and playful Chinese voice. Its round forms make the text feel warm, cute, and relaxed. This style is suitable for food related communication because it can create a sense of friendliness and appetite. It also works well with festive campaign visuals, where the brand needs to express happiness, sharing, and a light seasonal mood.

This post was originally published at Fonts In Use

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