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Contributed by Marcello Jacopo Biffi


Source: www.aisaisa.online Marcello Jacopo Biffi. License: All Rights Reserved.

Marcello Jacopo Biffi teamed with Marsèll to produce the exhibition A is A is A to present a selection of his alphabet designs (Alphabet 1–8) at Marsèll Paradise in Milan. At the same time, he collaborated with Gabriele Donini from Giga Design Studio to design a complementary digital experience. The website presents a stripped down interface, set in Courier, which registers the characters displayed and their orientation, while the about section features Helvetica Bold throughout. Alphabet 1–8’s glyphs are randomly shown across the screen and cropped forming new abstract shapes. On click, the letters are resized to their full size.

See also a previous post about the exhibition catalog and booklet, and one about the exhibition design.

Source: www.aisaisa.online License: All Rights Reserved.


Source: www.aisaisa.online License: All Rights Reserved.


Source: www.aisaisa.online License: All Rights Reserved.


Source: www.aisaisa.online License: All Rights Reserved.


Source: www.aisaisa.online License: All Rights Reserved.

This post was originally published at Fonts In Use

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