Advertising Arts, March 1935
Source: www.flickr.com Uploaded to Flickr by mikeyashworth and tagged with “corvinus”. License: All Rights Reserved.
The cover to the spirally bound March 1935 edition of the American publication Advertising Arts. The artwork and design is by Howard A. Trafton (1897–1964), the noted designer and illustrator.
Advertising Arts was a quarterly supplement to the weekly trade magazine Advertising & Selling, published between 1930 and 1939. See Steve Heller’s article on Typotheque.com for more info. Shown here is the cover and the table of contents for the March 1935 issue.
The former features Imre Reiner’s Corvinus, in caps from the fett and Kursiv mager styles. Note the swash M in “March”. The latter is set entirely in styles from Rudolf Koch’s Eve series, known in Germany under the name Koch-Antiqua.
Source: www.flickr.com Uploaded to Flickr by mikeyashworth and tagged with “kochantiqua”. License: All Rights Reserved.
The title page is set in the Eve typeface series, including Eve Decorative Capitals, that had been supplied by Continental Typefounders Association Inc. Eve was the American title for Koch-Antiqua issued by Gebr. Klingspor.
This post was originally published at Fonts In Use