14 Sign of Ur-Fascism by Umberto Eco

Published April 19, 2025
Contributed by Kaspar Allenbach


Source: atelier.kaspar-allenbach.ch License: All Rights Reserved.

1/14 – The cult of tradition




In 1995, Umberto Eco wrote an essay on the distinguishing features of Ur-fascism. Eco, who grew up in Fascist Italy, distilled 14 signs of primitive fascism in his essay. Not all points apply to all varieties of fascism, but all authoritarian regimes are based on a fascist doctrine that is always similar at its core. Because of the current times, I thought I would prepare this for social media.

I wanted to have a “non-design” which of course is impossible. The typography should not interfere with the message, so I chose the most non design font, lol. I also tried to hide the text in between flashy shoe adverts on social media.

I was playing around with the composition and started to like the Idea of a text in two layers so that “reading between the lines” is really on the nose.




Source: atelier.kaspar-allenbach.ch License: All Rights Reserved.

2/14 – Rejection of modernism




Source: atelier.kaspar-allenbach.ch License: All Rights Reserved.

3/14 – Action for action’s sake




Source: atelier.kaspar-allenbach.ch License: All Rights Reserved.

4/14 – Disagreement is treason




Source: atelier.kaspar-allenbach.ch License: All Rights Reserved.

5/14 – Fear of difference




Source: atelier.kaspar-allenbach.ch License: All Rights Reserved.

6/14 – Appeal to the frustrated middle class




Source: atelier.kaspar-allenbach.ch License: All Rights Reserved.

7/14 – Obsession with a plot




Source: atelier.kaspar-allenbach.ch License: All Rights Reserved.

8/14 – The Enemy is at the same time too strong and too weak




Source: atelier.kaspar-allenbach.ch License: All Rights Reserved.

9/14 – Life is forever war




Source: atelier.kaspar-allenbach.ch License: All Rights Reserved.

10/14 – Contempt for the weak




Source: atelier.kaspar-allenbach.ch License: All Rights Reserved.

11/14 – Machismo




Source: atelier.kaspar-allenbach.ch License: All Rights Reserved.

12/14 – Selective populism




Source: atelier.kaspar-allenbach.ch License: All Rights Reserved.

13/14 – Everybody is a hero




Source: atelier.kaspar-allenbach.ch License: All Rights Reserved.

14/14 – New Speak



This post was originally published at Fonts In Use
WRITTEN BY

FontsInUse

An independent archive of typography.