“Tough team to beat.” Ford Ranger ad

Photo(s) by Bart Solenthaler on Flickr.


Source: www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “italia”. License: All Rights Reserved.

Colin Brignall’s Italia, a redrawing of ATF Jenson issued by Letraset in 1975, in use in its Book and Bold weights for a print ad for “Ford’s tough Ranger 4x4” from 1985.

The signature and claim (“Ford Ranger / America’s truck / Built Ford tough”) uses all-caps ITC Lubalin Graph.

Source: www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “italia”. License: All Rights Reserved.

This post was originally published at Fonts In Use

---