“Piracy. It’s a Crime.” PSA
License: All Rights Reserved.
From Wikipedia:
“You Wouldn’t Steal a Car” is the first sentence and commonly used name of a public service announcement that debuted on July 12, 2004 in cinemas, and July 27 on home media, which was part of the anti-copyright infringement campaign “Piracy. It’s a crime.” It was a co-production between the Federation Against Copyright Theft and the Motion Picture Association of America (now the MPA) in cooperation with the Intellectual Property Office of Singapore, and appeared in theaters internationally from 2004 until 2008, and on many commercial DVDs during the same period as an ad preceding the main menu, as either an unskippable or skippable video.
The announcement depicts either a teenage girl trying to illegally download a movie or two women attempting to buy DVDs from a bootlegger interwoven with clips of a man committing theft of various objects, and equates these crimes to the unauthorized duplication and distribution of copyrighted materials, such as films. The girl ultimately aborts said download and the couple choose not to purchase any of the bootleg DVD copies. According to the Canadian Internet Policy and Public Interest Clinic, the announcement was unsuccessful, and was largely a source of ridicule. Likewise, a 2022 behavioral economics paper published in The Information Society found the PSAs may, in fact, have increased piracy rates. By 2009, over 100 parodies of the announcement had been created.
The intertitles use FF Confidential. On the computer screen, the text “FEATURE FILMS” is in Serpentine, “DOWNLOAD CANCELED” is in Compacta, and the remaining text in what appears to be Univers.
License: All Rights Reserved.
License: All Rights Reserved.
License: All Rights Reserved.
License: All Rights Reserved.
This post was originally published at Fonts In Use