Zentra

Contributed by CLAUDE TYPE


Source: www.instagram.com License: All Rights Reserved.

Estúdio Gole designed the brand identity and packaging for Zentra, a US nano CBN sleep gummy brand, using a pastel purple palette and custom 3D gummy renders.

The system is grounded in a pastel purple palette, lifted by a deep night-blue that anchors the packaging and provides contrast across applications. Kalice (designed by Margot Lévêque available on Claude Type) handles the expressive, editorial display type while LL Circular (designed by Laurenz Brunner and available from Lineto) holds the functional copy. The logo appears to be based on Commercial Type’s Feature. The set of custom 3D gummy renders is designed to feel tactile and slightly surreal.⁠

Source: www.instagram.com License: All Rights Reserved.


Source: www.instagram.com License: All Rights Reserved.


Source: www.instagram.com License: All Rights Reserved.


Source: www.instagram.com License: All Rights Reserved.


Source: www.instagram.com License: All Rights Reserved.


Source: www.instagram.com License: All Rights Reserved.


Source: www.instagram.com License: All Rights Reserved.


Source: www.instagram.com License: All Rights Reserved.

This post was originally published at Fonts In Use

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