Zap is a Montreal-based studio focusing on ceramics and functional objects designed and handcrafted by Zach Lemay-Choquette. Nouvelle idée were commissioned to create the visual identity for his project, as well as his showcase website.
The visual identity is set in Albertus Nova (by Toshi Omagari) for the logo and Louize (by Matthieu Cortat) for the branding. The “15” monogram uses Kalice Regular (by Margot Lévêque Studio).